Case studies

Proof,
not promises.

A mix of real engagements and one worked example, organized by the kind of problem they solve. Click a card to read more.

AI & transformation

Completed↗︎

Buying and implementing the right legal tech

Shorter sales cycles and a tool the whole company actually uses – not just what the vendor’s demo promised.

  • CLM
  • Procurement
  • Legal ops

Many lawyers are bad at buying systems – they take what a vendor recommends without knowing what the organization actually needs. Has procured CLM systems multiple times: mapping actual needs, listing must-haves versus nice-to-haves, streamlining existing processes, negotiating hidden costs out of the deal, leading migrations, and building playbooks herself for both legal and sales. Usability always comes before feature count. Result: shorter sales cycles and the ability to actually verify that playbooks and guides are being used correctly.

Completed↗︎

Lawyers, vibe-coding for the first time

20 lawyers walked away having built the tool they had been missing in their own workflow – not just sat through another training.

  • Legal tech
  • AI
  • Workshop

Organized and ran an internal hackathon evening for about 20 lawyers who’d never vibe-coded before. The premise: vibe coding is going to become a normal way of working for lawyers, not just developers. Participants built whatever they wanted, and mostly built tools they’d been missing in their day-to-day. Strong feedback, and an evening that sparked more thinking than expected.

Completed↗︎

From pitch to mandate

Turned a pitch into a fully-funded venture – a new AI-native legal service line, built and run from scratch after winning board sign-off.

  • Strategy
  • Innovation
  • Leadership

A legal services group had the expertise but no clear initiative to develop next-generation AI-driven legal services. Spotted the opportunity, developed it into a concrete proposal, and pitched it to the group board. Got the mandate, built the organization and ways of working, led pilot collaborations with clients, and set up partnerships with legal tech vendors. Result: launched as an independent innovation venture within the group, with a new AI-native, fixed-fee delivery model.

Leadership & change

Completed↗︎

Turning around a team without a leader

Output and customer satisfaction held steady with a smaller team – after stepping in to lead a group that had neither a leader nor a plan.

  • Interim leadership
  • Operations

A team had no leader and was underperforming – no one internal was ready to step up. Took the role herself, introduced productization as an operating model to get processes and cost under control, and slimmed the team while holding production levels. Result: six months in, both output and customer satisfaction held steady with a smaller team. It was messy for everyone involved – but it worked. Leadership isn’t a title, it’s rolling up your sleeves.

Completed↗︎

The operational backbone of a scale-up

Two funding rounds closed in time and with more balanced terms – despite being the smaller party at the table.

  • Fundraising
  • Governance
  • Equity

A fast-growing AI company needed someone to hold together fundraising, board governance and employee equity without slowing the business down. Project-led two investment rounds end to end – coordinating outside counsel, managing legal budget, keeping the data room current, and negotiating every agreement (SPA, SHA and more) alongside the CEO and interim CFO. Sat as board secretary with a standing seat in every meeting, often serving as a real-time “handbrake” or guide when discussions needed it. Ran the company’s entire qualified employee stock option program. Result: no delays in either funding round traced back to her work. Terms came out more balanced despite being the smaller party in negotiations.

Completed↗︎

Speaking for leaders & industry

Helped executives and industry leaders turn AI uncertainty into a plan they could actually act on – as a recurring guest lecturer and speaker.

  • Linnaeus University
  • Business Region Gothenburg
  • IUC Syd

Teaches the ELSI (Ethical, Legal and Social Implications of AI) module within the University of Gothenburg’s “AI for leaders” course, in collaboration with Fondia Legal Services. Also a regular speaker for Business Region Gothenburg’s “AI Know” series and IUC Syd’s AI governance sessions for manufacturing leaders and technicians, run jointly with Effectit.

Workflows & training

Completed↗︎

Automating the process, keeping the judgment

Client meetings that start already prepared – an AI-native framework handles the groundwork, with a human check at the moment it actually matters.

  • AI
  • Workflow design
  • Legal ops

Preparing for a first client conversation usually means manually gathering and structuring information – slow and inconsistent depending on who’s doing it. Designed an AI-native framework (currently in active development; specifics confidential) that automates information-gathering and initial analysis, and helps surface the right questions before a first meeting – with a human checkpoint built in at the point where accuracy and legitimacy actually need verifying. Sits alongside a separate, more traditional automation build for a previous employer that’s still running largely unchanged years later.

Completed↗︎

Speaking for lawyers & compliance professionals

Gave legal and compliance teams a clear, actionable read on cross-border data transfer rules – as a recurring masterclass speaker.

  • Data transfers
  • GDPR
  • Professional training

Delivered masterclass sessions on transferring personal data outside the EU (primarily to the US) for a GDPR compliance platform’s customer base of legal and compliance professionals, and for a legal training center audience of practicing lawyers.

Completed↗︎

Negotiating on trust, not just clauses

Fewer negotiation rounds and faster signatures from enterprise customers – earned with visual maps and white papers, not legal leverage.

  • Negotiation
  • Trust-building

Large enterprise customers with heavy internal procurement processes routinely dragged negotiations out for weeks, especially around complex topics like data flows, cookies and pixels. Built visual maps and white papers that clearly showed exactly what happened to a customer’s data. Trimmed contract terms down to what actually mattered, and gave clear reasoning for the terms that couldn’t move. Result: fewer negotiation rounds and a shorter path from first meeting to signature.

“Is this even allowed?” “Where do we start?” “Who decides?”

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