Independent legal consulting for tech

Legal advice & strategy
with curiosity.

Hola Gato helps ambitious tech companies make clear decisions, useful contracts and excellent products — without the legal theatre.

human
friendly
✳︎

What I do

Legal support that
keeps you moving.

I work where law, technology and business overlap. Bring me in for one knotty question or make me part of the team.

01

Startup & scale-up law

The legal backbone that lets a growing company move faster, not slower — contracts, fundraising and equity, built for speed.

  • SaaS
  • Fundraising
  • Contracts
  • Legal ops
↗︎
02

Speaking & education

Teams that actually understand AI, privacy and legal risk — not just sit through a training on it. Delivered everywhere from boardrooms to hackathons.

  • Workshops
  • Keynotes
  • Training
↗︎
03

Legal for product teams

Ship on schedule, without a legal rewrite after launch — legal thinking built into the process from first sketch onward.

  • AI
  • Digital products
  • Risk
↗︎
04

Negotiation

Fewer rounds, faster signatures, better terms — negotiation built on trust and clarity, not just leverage.

  • Negotiation
  • Vendor deals
  • Union & Employee negotiations
↗︎
05

Fractional legal counsel

Keep momentum when a team, a board or your whole legal function needs a steady hand — without the cost or timeline of a full-time hire.

  • Interim leadership
  • Governance
  • Scale-ups
↗︎
06

AI, data & compliance advisory

Launch on time with compliance that holds up — reviewed early enough to matter, not bolted on after the fact.

  • AI
  • GDPR
  • Compliance
↗︎

Kind words

Trusted to make
things clearer.

Quotes from a few of the amazing people I've had the privilege to work with.

Helena was one of the sharpest, most trusted people on my leadership team at Adway. She thinks like an operator, not just a lawyer - and it shows in work that keeps paying off long after she’s moved on. Any founder lucky enough to work with her should feel the same.
Adrian McDonaldCEO @ Epicenter · Former CEO of Adway
Building Lextopia together was one of the most energizing projects of my time at Fondia. Helena doesn't just understand AI and legal tech in theory — she gets in and builds the actual workflows, and brings the rest of the organization along with her. That combination is genuinely rare.
Emma RidderstadFounder | Advisor | TEDx Speaker · Former MD of Fondia Sweden
Helena, founder of Hola Gato
say hola!
↙︎

The human behind the work

Hi, I’m Helena.
Lawyer, tech nerd,
straight talker.

I started Hola Gato to make legal support feel more useful, more collaborative and a lot less intimidating.

I’m a lawyer at heart — but I’m at my best when I get to do more than law. People, negotiations, customer relationships, vendor contracts — all of that is as natural to me as the legal work itself. And unusually for a lawyer, I have a genuinely technical mind, which means I can sit inside a build process while it’s happening, instead of showing up afterward with a list of demands.

My view of a well-run organization is that it should become a self-playing piano: clear processes, automation wherever it makes sense, and enough freedom inside the right guardrails that everyone can do their job without hitting a bottleneck.

OFF THE CLOCK

Off the clock, you’ll usually find me lifting weights, out in the woods, or on a bike. Crime novels are the reset button — Agatha Christie is non-negotiable over the holidays — and the rest of the time goes to concerts, travel, and keeping up with the kids.

My point of view

“The best legal work doesn’t slow good ideas down. It gives them somewhere to go.

How I work

01

Plain language

Advice should make the next move obvious. No legal fog, no twenty-page answer to a two-line question.

02

Close to the work

I plug into your team, learn the product and solve the problem with the people actually building it.

03

Right-sized risk

Not every risk is a red light. I help you see what matters, decide confidently and keep moving.

04

Fluent in tech

I understand the technical side well enough to sit inside the build process, not just review it afterward. I build workflows — from straightforward automation to AI-native processes, with a human checkpoint at the milestones where it actually matters.

Case studies

Proof,
not promises.

A mix of real engagements and one worked example, organized by the kind of problem they solve.

360, strategy & business

Completed↗︎

The operational backbone of a scale-up

Two funding rounds closed in time and with more balanced terms — despite being the smaller party at the table.

  • Fundraising
  • Governance
  • Equity

A fast-growing AI company needed someone to hold together fundraising, board governance and employee equity without slowing the business down. Project-led two investment rounds end to end — coordinating outside counsel, managing legal budget, keeping the data room current, and negotiating every agreement (SPA, SHA and more) alongside the CEO and interim CFO. Sat as board secretary with a standing seat in every meeting, often serving as a real-time “handbrake” or guide when discussions needed it. Ran the company’s entire qualified employee stock option program. Result: no delays in either funding round traced back to her work. Terms came out more balanced despite being the smaller party in negotiations.

Completed↗︎

Turning around a team without a leader

Output and customer satisfaction held steady with a smaller team — after stepping in to lead a group that had neither a leader nor a plan.

  • Interim leadership
  • Operations

A team had no leader and was underperforming — no one internal was ready to step up. Took the role herself, introduced productization as an operating model to get processes and cost under control, and slimmed the team while holding production levels. Result: six months in, both output and customer satisfaction held steady with a smaller team. It was messy for everyone involved — but it worked. Leadership isn’t a title, it’s rolling up your sleeves.

Completed↗︎

Negotiating on trust, not just clauses

Fewer negotiation rounds and faster signatures from enterprise customers — earned with visual maps and white papers, not legal leverage.

  • Negotiation
  • Trust-building

Large enterprise customers with heavy internal procurement processes routinely dragged negotiations out for weeks, especially around complex topics like data flows, cookies and pixels. Built visual maps and white papers that clearly showed exactly what happened to a customer’s data. Trimmed contract terms down to what actually mattered, and gave clear reasoning for the terms that couldn’t move. Result: fewer negotiation rounds and a shorter path from first meeting to signature.

Speaking & education

Completed↗︎

Lawyers, vibe-coding for the first time

20 lawyers walked away having built the tool they had been missing in their own workflow — not just sat through another training.

  • Legal tech
  • AI
  • Workshop

Organized and ran an internal hackathon evening for about 20 lawyers who’d never vibe-coded before. The premise: vibe coding is going to become a normal way of working for lawyers, not just developers. Participants built whatever they wanted, and mostly built tools they’d been missing in their day-to-day. Strong feedback, and an evening that sparked more thinking than expected.

Completed↗︎

Speaking for leaders & industry

Helped executives and industry leaders turn AI uncertainty into a plan they could actually act on — as a recurring guest lecturer and speaker.

  • Linnaeus University
  • Business Region Gothenburg
  • IUC Syd

Teaches the ELSI (Ethical, Legal and Social Implications of AI) module within the University of Gothenburg’s “AI for leaders” course, in collaboration with Fondia Legal Services. Also a regular speaker for Business Region Gothenburg’s “AI Know” series and IUC Syd’s AI governance sessions for manufacturing leaders and technicians, run jointly with Effectit.

Completed↗︎

Speaking for lawyers & compliance professionals

Gave legal and compliance teams a clear, actionable read on cross-border data transfer rules — as a recurring masterclass speaker.

  • Data transfers
  • GDPR
  • Professional training

Delivered masterclass sessions on transferring personal data outside the EU (primarily to the US) for a GDPR compliance platform’s customer base of legal and compliance professionals, and for a legal training center audience of practicing lawyers.

Where tech meets law

Completed↗︎

Part of the build, not the after-the-fact reviewer

A GDPR-compliant AI tool, launched on schedule — by joining the build early instead of reviewing it after the fact.

  • AI
  • GDPR
  • Product

A large corporate group had built an AI tool for internal GDPR pseudonymization of images. Brought in during development itself, as a running sounding board — not a post-launch review. Ran a risk assessment alongside the dev team, and reviewed exactly what metadata the service actually needed, stripping out anything kept “just in case” that risked employees’ privacy. Result: a genuinely useful tool that saved time and money, was GDPR-compliant, and protected employee privacy — with no delay to launch.

Completed↗︎

Buying and implementing the right legal tech

Shorter sales cycles and a tool the whole company actually uses — not just what the vendor"s demo promised.

  • CLM
  • Procurement
  • Legal ops

Many lawyers are bad at buying systems — they take what a vendor recommends without knowing what the organization actually needs. Has procured CLM systems multiple times: mapping actual needs, listing must-haves versus nice-to-haves, streamlining existing processes, negotiating hidden costs out of the deal, leading migrations, and building playbooks herself for both legal and sales. Usability always comes before feature count. Result: shorter sales cycles and the ability to actually verify that playbooks and guides are being used correctly.

Completed↗︎

Automating the process, keeping the judgment

Client meetings that start already prepared — an AI-native framework handles the groundwork, with a human check at the moment it actually matters.

  • AI
  • Workflow design
  • Legal ops

Preparing for a first client conversation usually means manually gathering and structuring information — slow and inconsistent depending on who’s doing it. Designed an AI-native framework (currently in active development; specifics confidential) that automates information-gathering and initial analysis, and helps surface the right questions before a first meeting — with a human checkpoint built in at the point where accuracy and legitimacy actually need verifying. Sits alongside a separate, more traditional automation build for a previous employer that’s still running largely unchanged years later.

The foundation: data, contracts & compliance

Completed↗︎

Balance in data processing agreements

Balanced terms secured against a much larger counterparty — negotiated from experience on both sides of the DPA table.

  • DPA
  • GDPR
  • Negotiation

Has sat on both the vendor and customer side of DPA negotiations — unusual for a lawyer, who typically only sees one side. A DPA isn’t just paperwork; it’s a guide for who does what if an incident is suspected. In one case, negotiated both a more balanced allocation of responsibility and terms that favored her client, despite representing the smaller company.

Completed↗︎

Incident response

ast, defensible calls on whether an incident needs reporting — made through rapid technical and legal assessment, not guesswork.

  • GDPR
  • Incident response

Good incident response starts long before an incident happens — in policy and internal training. Her role: quickly understand what happened technically, assess whether personal data was exposed, and document it against pre-built templates to determine reporting obligations. Good incident work is a team sport, not a solo job for compliance.

Completed↗︎

Policy & legal design

Employee handbooks and policies built to actually be used — not filed away and forgotten.

  • Legal design
  • Policy

Builds policies and employee handbooks with legal design as the guiding principle — readable, accessible, practical dos and don’ts instead of legal paperweights gathering dust. Clear policy is also what makes union negotiations and reorganizations possible — it gives you something concrete to point to.

Completed↗︎

Negotiation, day to day

Pragmatic terms against take-it-or-leave-it cloud vendors; union negotiations built on clear policy.

  • Vendor negotiation
  • Union relations

With major cloud vendors, price is rarely negotiable — what matters is knowing exactly what you’re signing, and accounting for the vendor’s own limitations of liability in your downstream terms. Has also led union negotiations and reorganization planning alongside People & Culture leadership — always aiming to build trust rather than force an outcome.

Example↗︎

AI Act risk classification ahead of launch

launch that holds up legally without losing momentum — risk classification and a compliance plan built before a deadline forces a rushed one.

  • EU AI Act
  • Risk
  • Compliance

A company is about to launch an AI-driven product — say, in recruitment or credit scoring — areas often classified as high-risk under the EU AI Act — but has no process for working out which requirements actually apply. Classify the product under the AI Act’s risk tiers, map which obligations are triggered, and build a pragmatic compliance plan that doesn’t stall the launch. Result: a launch that holds up legally without losing momentum.

The short version

Experience,
minus the
stiff PDF.

Ask for the full CV ↗︎
NOW

Founder, legal & strategic consultant

Hola Gato · Independent legal & strategic support for technology companies and product teams.

2025–2026

Head of Operations, Lextopia

Pitched the concept to Fondia's group board, got the mandate, built and ran the venture from scratch.

2024–2025

AI & Tech Lead Sweden, Fondia

From Senior Legal Counsel to AI & Tech Lead Sweden, then Competence Lead Privacy.

2019–2024

Chief Legal & Compliance Officer, Adway AI

Seat on both leadership team and board; interim head of Customer Operations; concurrently Head of Legal for sister company Reducero

2018–2019

Associate, Advokatfirman Morris

2014–2018

Law clerk, Varberg District Court

2012

LL.M. (Law degree)

School of Business, Economics and Law, University of Gothenburg.

Got a legal knot?

Let’s untangle it.

Tell me what you’re building, where you’re stuck, or what keeps sliding to the bottom of the to-do list.