Plain language
Advice should make the next move obvious. No legal fog, no twenty-page answer to a two-line question.

The human behind the work
I started Hola Gato to help organizations get things off the ground – AI, compliance, big decisions – without losing their footing on data, law or people.
I’m a lawyer at heart, but I’m at my best leading change: projects, people, negotiations, rollouts. And unusually for a lawyer, I have a genuinely technical mind, which means I can sit inside a build process while it’s happening, instead of showing up afterward with a list of demands.
My view of a well-run organization is that it should become a self-playing piano: clear processes, automation wherever it makes sense, and enough freedom inside the right guardrails that everyone can do their job without hitting a bottleneck.
Off the clock, you’ll usually find me lifting weights, out in the woods, or on a bike. Crime novels are the reset button – Agatha Christie is non-negotiable over the holidays – and the rest of the time goes to concerts, travel, and keeping up with the kids.
My point of view
“The best legal work doesn’t slow good ideas down. It gives them somewhere to go.”
How I work
Advice should make the next move obvious. No legal fog, no twenty-page answer to a two-line question.
I plug into your team, learn how you actually work and solve the problem with the people doing it.
Not every risk is a red light. I help you see what matters, decide confidently and keep moving.
I understand the technical side well enough to sit inside the build process, not just review it afterward. I build workflows – from straightforward automation to AI-native processes, with a human checkpoint at the milestones where it actually matters.
Hola Gato · Helping organizations get AI, compliance and big decisions off the ground – with the legal calls made along the way.
Pitched the concept to Fondia's group board, got the mandate, built and ran the venture from scratch.
From Senior Legal Counsel to AI & Tech Lead Sweden, then Competence Lead Privacy.
Seat on both leadership team and board; interim head of Customer Operations; concurrently Head of Legal for sister company Reducero.
School of Business, Economics and Law, University of Gothenburg.
“Is this even allowed?” “Where do we start?” “Who decides?”
Tell me where you are, what you’ve tried, or what keeps sliding to the bottom of the to-do list.
Svenska? Självklart – skriv på det språk du vill.
helena@holagato.se ↗︎